Using Insights from Patient and Health Consumer Experiences to Power Canna-based Product Research and Development

Using Insights from Patient and Health Consumer Experiences to Power Canna-based Product Research and Development

Product suppliers and developers, researchers, clinicians, patients and health consumers are at the intersection of rapidly developing cannabinoid products, new treatment options and a deficiency of real-world data. How can we derive greater insights and understanding of consumer experience related to cannabis products within this burgeoning market to establish a knowledge-based foundation that can benefit all participants?

 

Today, patients and health consumers are faced with decisions about cannabinoid products for use in treating symptoms, disease conditions, and in support of overall health. The market for cannabinoid products is experiencing rapid growth and yet, few research trials or clinical studies are being funded and conducted. Anecdotal information is often shared via informal channels, but little has been done to
aggregate this information to create actual insights about consumer experience with cannabis products.

Why is this important? Because without a way to gather and aggregate real-world consumer experiences, preferences and effects, there remains a dearth of documentation that reveals the outcomes of specific products and care paths. This absence of data leaves clinicians and consumers without information to support the best decisions for their health, and scientists and product producers without data to further their research and product development.

By connecting directly with patients and health consumers, and documenting their actual experiences, every participant in the cannabinoid ecosystem is in a better position to understand the benefits and effects of cannabinoids from seed to outcomes.

Patrick McCarthy, ValidCare CEO discusses consumer experience with cannabis productsValidCare CEO Patrick McCarthy notes, “We see that thousands of people want to tell their story of how CBD is impacting their life and health,” said McCarthy. “We need to capture these stories, gain insights and knowledge.  We are excited to provide the forum to enable and support trusting relationships among product suppliers and developers, researchers, clinicians, and product users and their families –to study, educate, measure and document the results of CBD treatments.”